The Helvetica Booklet
Helvetica Neue - Die Neue Haas Grotesk

Dedicated to one of the most neutral and aestetic type of all time. The idea was to make a booklet expressing the real sense of Helvetica and its history and time. Since Helvetica was developed during the industrial revolution, I decided to make the booklet out of wood to get this heavy concrete-ish feeling.

The type is formerly known as 'Die Neue Haas Grotesk', but was renamed due to the developments of Max Miedinger and Eduard Hoffmann. This duality is of course also incorporated in the design or booklet with two 'faces'. One side describing history and time, the other promoting Helvetica as a type in different shapes and weights.

Design by Khanh Gia