Client: 24/7 - Better than eleven

Corporate identity for a new convenient store open 24/7.
The idea was to combine the three numbers (247) into
one symbol, and still keeping it readable and easy to
code. Not only can the logo be used as a symbol, but
as a graphic element as well. As for the colors I chose
yellow and purple as they compliment each other fine
and again easy to code from distance. The line between
the number 2 and 7 symbolizes the horizon and the
yellow color symbolizes the sunset or the sunrise, stating
the fact that they are open 24 hours 7 days a week.

Teacher: Jesper Lind Olsen